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TAXONOMY
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| Contrast Set | |||
| Favorite Feature: | Air Conditioning/Heating Stereo System |
Contour seating (feels like my office chair), unique appearance | Interior layout- I can get to everything I needs to. |
| What's in your Range Rover?: | gardening tools, groceries, service projects | business papers, briefcase, laptop | kid's stuff, shoes, clothes, sporting equipment |
| Length of Ownership: | 1997-2004 100K |
2002-2004 (trades-in after a couple years) | 2003 (on her third one) |
| Color: | White | Silver | Black |
| My Other Car is a . . .: | Hummer H3 |
Volvo |
Chevy Avalanche |
| Form of Payment: | Cash |
Cash |
Cash |
| Repeat Purchase: | No, it depreciated too much and there are too many of them on the road now |
YES |
YES |
| How it expresses my personality: | Unique |
Best of the best |
Looks tough, but it really isn't |
| Why an SUV: | 4-Wheel Drive |
Large, high off the ground |
Roomy, high off ground |
| Favorite Room in the House: | Kitchen | TV Room | Back Yard |
| How do I feel when others see me: | A little embarrased by how much I spent | Comfortable, that I'm driving a unique car | Like they're judging me because I drive a "gas guzzler," but I don't care |
| Where do I drive it: | To see family On long trips Grocery store, Mall |
To the office
To pick up clients |
Everywhere |
| Best Selling Point: | "They wouldn't update the car for several years
I get to feel like I'm driving a newer car for longer" |
Unique, doesn't look like a Japanese car, prestigious | Easy to put gear in, interior layout- where the controls are, I can reach everything I need to |
